2010 – 2011
Council of Barcelona (Spain)
An analysis of the impact and presence of media on the province of Barcelona as a tourism destination in 7 foreign markets: Germany, Belgium, Spain, France, Italy, Holland and the United Kingdom.
In the era of communication and new technology, the control and use of all media resources is a necessary and indispensable tool.
In the knowledge of the current situation, the tourism sector of the province of Barcelona, both public and private, will be determining a plan of action necessary to reach the desired media treatment in more suitable ways.
In this way, the aim of this study is to know in a more concrete way the media presence and positioning of destinations, resources, products and tourism services in the area of Barcelona, excluding the city of Barcelona itself, in its 7 main foreign tourism markets: Germany, Belgium, Spain, France, Italy, Holland and the United Kingdom.
Equally, like any analysis, the results have to be useful and permit the determining of recommendations, strategies and plans that have as their aim the bettering of the media’s positioning confirmed.
The determining of the framework of study and the elements to be analyzed:
The selection of the publications to be analyzed, for each issuing market:
The reading of all materials, with the identification, treating and analysis of the information according to different viewpoints:
For the impacts in media, specifically:
The determining of recommendations in regards to the communicative plans adapted to each issuing market.
The elaboration of a report specific to each issuing market.
The detailed analysis of the media impact and presence in the province of Barcelona as a tourism destination in 7 foreign markets (Germany, Belgium, Spain, France, Italy, Holland and the United Kingdom) based on 4 areas of study: traditional media, guides in paper format, tour operator catalogues and online environment.